Why such a loooooooong name??? There are so many nice small names out there right? Look how the big guys did it: ebay, amazon, yahoo, google. And now with the web 2.0 phenomenon there are so many good names...like schoolr or acamy or whatever else sounds like a new, fresh and fancy Internet startup company.
But it´s not! And I´m a big believer in changing the status quo when it´s the hardest thing to do. Let me tell you that I don´t believe in doing so for the sake of it. I just can´t stand those names any looooonger! It´s like listening to all these Britney clones at the time when she was hot. Urrrghhh!
So I chose the name Supercool School for this project because I think it captures perfectly the spirit of "changing the world while having fun" and I wanted to have a name that would be easy to understand and remember for people from ALL around the world. I didn´t wanted a sproodle doodle noodle name because we are different. And we are supercool ;-) !
But who am I to know? Read Seth Godin´s blog post about the rules of naming. He knows what he´s talking about although I hate the name squidoo. But I guess Seth can live with this fact...hahaha...in fact he will probably never know ;-)
Well, time will tell if it was a good idea to name this project Supercool School. I can only tell ya that it feeeeels good! So if I have anything to say about brands and naming it would be this: it has to do nothing less then to feeeeel good for you :-)
Steli Efti, Supercool Principal