Note: Liz Strauss was so generous to edit & comment this post so that you can benefit from her wisdom ( she was my inspiration for the EduBlogger Event07 and the blog-mentor of the event). You have to check out SOBCon07! Liz comments are written in purple :)
The most effective way to use a blog is by hosting a virtual blogging event. A virtual event is more then a method to boost your traffic - it´s a fun, exciting & inspiring way
to build long lasting relationships and to give something back to the
community.
And the EduBlogger Event07 has shown us that you don´t have to be a famous blogger to make it happen.
I thought I would share my experience and the lessons I´ve learned from my blogger event so that other new and aspiring bloggers will follow and host some amazing events on their blogs too. So let´s start...
What is a virtual blogging event?
Very
easy...just a crowd interested in a specific topic that comes together
to listen to expert speakers, discuss and network with other
like-minded people. And what makes this "virtual"? Your blog!
The difference lies in the environment: the speakers don´t speak -
they post on your blog. The discussions and Q&A sessions are held
in the comment box under the specific posts. That´s a very powerful way
to use a blog.
Ok - got it.. but why should I want to host a virtual blogging event?
Wow...there are soooo many reasons. Here are just a few of them:
- You build great relationships
- You do something special
- You boost the conversations on your blog
- You get more link-love
- You can give something back to others
- You get great & unique content for your blog
- You get more traffic
Wait a minute, Steli . . . You you you. it's not all about the
blogger putttin it on, Is it? That's not at all why I put on my virtual
conference. I hope that no one thinks that's why I did.
I did it because
My readers got information from great sources.
My readers got to meet each other and talk about things they are interested in.
My readers got to get lots of information in a short time.
My readers got introduced to some of the best bloggers that I know.Virtual Blogging Event Blue Print:Planning:
Get clear about the purpose. What do you want to achieve with it?
What are your goals? Who is your audience and what do they want? - Think about the theme. What could be a cool theme for your
event? Something that your audience and the potential speakers would
enjoy being part of?
- Find a mentor. This way you can stand upon the shoulders of
a giant and learn from someone who already did what you want to do. Liz
helped me - so I am willing to help you if you need me :)
- Give yourself three times as much time as you think you need
Speakers:
- Friends come first. Contact your existing blogger friends
first and ask them to attend at the event. The response rate will
likely be much higher with people in your network than with total
strangers. After the first people agreed to participate you can the
leverage the results to persuade other bloggers to commit to your event
as virtual speakers.
- Make new friends. I suggest that you have a look at the
blogs you read but do not have a connection to the author yet. What
could be a better way to make new friends? Ask them if they would like
to write a post for your event and become virtual speakers.
- Get clear before you contact anyone on what you want them to do. Write
down the who, what, when, where, why, and how. Have a sample to
send them so that they know what they are making a commitment to do.
Organization:
- Date/Time of event:
- Time Zone:
- Break:
- Setup a session time for every speaker:
- Setup the session intervals:
- Deadline for the speakers to send you their posts:
- Promotion tools (graphs etc.):
- Marketing on your blog:
- Marketing on the speakers blogs:
Again know which of the above you think are important and who is going
to do what. Write down what each of these things is and have sample of
what they look like.Running the event:
- Publish the first post
- Send a message to the speaker to tell her the post is live
- Write the first question to the post so that things get started
- Go into the comment box and refresh frequently to participate in the discussion
- Deactivate the capcha function of your blog (if you have any) to make it easier for people to comment
Monintor the back end to make sure no new visitors comments end up in the spam catcher.Repeat the process for the second post, third post...etc. It´s hard
to keep on top of the discussions if you have several of them going on
at the same time. I suggest you use tabs to open a window for every
session and trust the speaker to handle the situations.
Aftermath:
- Relax and have a look at the results
- Send a message to your speakers and give them feedback
- Write a post about the event and what you´ve learned
Thank every speaker.
Here is the original message I send to hj barraza ,
Jon Bennett ,
Florence Meichel ,
Peter Haslam ,
Liz Strauss ,
Joshua Hwang ,
TONNET ,
Pat Aroune,
TONNET Pat Aroune Steve Dembo and
Tiara Shafiq after the EduBlogger Event07:
"thankx to all of you guyz´n´girlz for making this day so special!
You Rock!!! This is a remakable day for me - I will always remember what you
did for me & for this event...
Much love & respect!
Steli Efti
"That´s it. It´s easier than it looks - you can do it too! Start planning your event today :)Here are my results from the EduBlogger Event07:
- 11 insanely great posts from supercool bloggers
- 1,100 unique visitors ( usually I have about 100-150 unique visitors on my blog)
- 160 comments
- 15 diggs
- 30 links
- 42 emails
- lots & lots of power & love :)
Mistakes I learned the hard way:
- I committed to late to a time& date. Many speakers had to
cancel their participation after receiving the time & date from me.
Don´t ask people to speak at your event without telling them when it
will be.
- I could have tried harder to please my speakers. Some speakers
wanted another time for their session and I could have asked more
speakers to switch time with them.
- The session intervals where too fast. At the EduBlogger Event07 we
started every half hour a new session. I suggest an hour because the
conversation needs usually a little time to start and half an hour is
simply to fast.
Virtual Blogging Event Challenge:
I would like to challenge some great bloggers to make an event on their blogs: YoungGoGetter, Ilker, Ugonet and Sam.